JOE SANTY has been an international guest artist for over thirty years. He has spoken in all 50 States, Canada, Mexico, Brazil, Grand Cayman, Germany, Egypt and Greece. Joe is the author of Professional Permanent Waving - My Way and the co-author of Perming Beyond Great Curl and most recently Passionate Salon Professionals. He is the co-inventor of the Cyberstyler Styling Tool and has been an on-air guest for QVC in the United States and Germany. He has appeared on New York One, CNN, and CBS while his work has been featured in all of the US Beauty Trade Magazines, as well as in many consumer magazines. American Salon Magazine recently recognized Joe Santy as one of the industry's legends. Joe owns Attitudes Hair Studio in the national historic borough of Langhorne, Pennsylvania. Work Smart, Retail Smart is Joe’s theme. Let the competition wonder what you're doing right! Knowledge of all facets of our industry is crucial to profitability in today's fast changing competitive, market place especially in the texture and coloring categories. In this class discover innovative approaches to hair color and permanent waving. How to do color and highlights that process in up to 60% less time with improved hair condition. Expand your options and your creativity with the "Power Tools" and "Smart Solutions" lines that put the spotlight back on you and your salon! Joe's ability to break down technical information into easy to understand, practical techniques that are easy to implement, makes for a memorable presentation and a must see.